1. EECA is committed to representing and advocating the business of equity crowdfunding platforms in Europe and in particular to sharing knowledge and open technologies, to managing training and education, and to adopting a professional code of ethics.

2. EECA is committed to offering assistance to the EU Commission and national authorities in understanding and utilizing the ever growing potential of crowdfunding.3. EECA may collect resources (including know-how, money, data and contacts) from its members and from its activity. The sole goal is to utilize them in the most efficient and effective way to achieve development of the equity crowdfunding business and to create and uphold the highest standards for its brand and its members.

3. EECA may collect resources (including know-how, money, data and contacts) from its members and from its activity. The sole goal is to utilize them in the most efficient and effective way to achieve development of the equity crowdfunding business and to create and uphold the highest standards for its brand and its members.

4. All EECA members that deliver crowdinvesting services must keep investments separate from their business, in client accounts or similar segregated money-handling structures.

5. All EECA members that deliver crowdinvesting services must ensure transparency so that at all times investors can see information on their money; including where it is kept, amount and transactions.

6. All EECA members that deliver crowdinvesting services must write their terms and conditions clearly and must explain exactly how the investment process works, what their duties and responsibilities are, what due diligence has been undertaken, and what fees and charges will apply and when.

7. All EECA members that deliver crowdinvesting services will hire competent, professional, honest people and make sure they have the right systems and processes to run their businesses safely.

8. All EECA members that deliver crowdinvesting services must ensure that their IT systems and business processes are secure, reliable and proportionate to the nature, scale and complexity of their business and are sufficiently robust to facilitate compliance with applicable law, regulations and these Principles. All platforms must ensure that information and data related to investment or to a crowdfunding campaign are stored in a robust IT infrastructure that ensure traceability, redundance and safe storage.

9. All EECA members that deliver crowdinvesting services must ensure that their communications are fair, clear and not misleading, that risks and potential returns are presented in a balanced way and that investors are treated fairly.

10.All EECA members that deliver crowdinvesting services must deal with their regulators in an open and cooperative way, and must disclose to the appropriate regulator appropriately anything relating to the business of which that regulator would reasonably expect notice.

11.Although EECA aims to ensure highest quality and standards of service from all its members, investors remain fully responsible for their decisions and must be aware of the risks they face when investing in startup and early stage companies.

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